Online Marketing Glossar

A/B Test
Button
Above the Fold
Button
Absprungrate
Button
Affiliate
Button
Alt Text
Button
Anker Text
Button
Anzeigen
Button
API
Button
Audience
Button
Anzeigenerweiterungen
Button
Anzeigenrang
Button
Algorithmus
Button
Audience-Targeting
Button
Anruferweiterungen
Button
Anzeigenplanung
Button
Attributionsmodell
Button
Anzeigenposition
Button
Ad Frequency
Button
Anchor Marketing
Button

Backlinks
Button
Banner
Button
Blogs
Button
Branding
Button
Budget
Button
Bot-Traffic
Button
Broad Match (Weitgehend passend)
Button
Benutzerfreundlichkeit
Button
Buyer Persona
Button
Branded Content
Button
Backlink-Analyse
Button
Banner-Retargeting
Button
Behavioral Targeting
Button
Bid-Adjustment
Button
Bot Detection
Button
Black-Hat-SEO
Button

Canonical-Tag
Button
CDN
Button
Chatbot
Button
CI / CD
Button
Code
Button
Content
Button
Conversion
Button
Conversion-optimierung
Button
Conversion-rate
Button
Core Web Vitals
Button
CPA
Button
CPC
Button
CPM
Button
CPV
Button
Crawler
Button
Cross-Device Tracking
Button
CSS
Button
CTA
Button
CTR
Button
Cache
Button
Conversion-Pfad
Button
Conversion-Tracking
Button
Conversion-Rate-Optimierung (CRO)
Button
Cookie-Tracking
Button
Content-Personalisierung
Button
Customer Journey Mapping
Button
Click Map
Button
Conversion Attribution
Button
Customer Lifetime Value
Button

Datenfeed
Button
Digital Marketing
Button
Disavow-Datei
Button
Display Netzwerk
Button
Domain
Button
Datengetriebenes Marketing
Button
Datenspeicherung
Button
Deep-Link
Button
Domain-Autorität
Button
Dynamisches Remarketing
Button
Double-Opt-In
Button
Duplicate Content
Button
Drop-Off Rate
Button
Datenschutz
Button
Domain Trust
Button

Ecommerce
Button
E-Mail-Öffnungsrate
Button
Engagement-Rate
Button
Erweiterte Textanzeigen
Button
Externe Verlinkung
Button
E-Commerce-Tracking
Button
Eye-Tracking
Button
Engagement-Optimierung
Button
Event Tracking
Button
Earned Media
Button
E-Mail Automatisierung
Button

Facebook Ads
Button
Funnel
Button
Facebook Pixel
Button
Featured Snippet
Button
Feed
Button
First Party Data
Button
Flat Design
Button
Frequency Capping
Button
Funnelanalyse
Button
First Input Delay
Button
Frequency
Button
First Party Cookies
Button

Gebotsstrategie
Button
Google Ads
Button
Google Dance
Button
Google Shopping
Button
Google Tag Manager
Button
Geo-Targeting
Button
Google Analytics
Button
Google My Business
Button
Googlebot
Button
Google Trends
Button
Google Update
Button
Google Partner
Button
Google Display Network
Button
Google Looker Studio
Button
Google PageSpeed Insights
Button

Header
Button
Hosting
Button
HTML
Button
Https
Button
Heatmap
Button
Hreflang
Button
HTML5
Button
HTTP
Button
Hotjar
Button
Hosting Provider
Button
Hummingbird Update
Button
Header Tags
Button
Hero Banner
Button
Hidden Content
Button

Impression share
Button
Impressionen
Button
Indexierung
Button
IP Adresse
Button
Influencer Marketing
Button
Interaktionsrate
Button
Inbound Marketing
Button
Image Ads
Button
Impression Tracking
Button
IP Targeting
Button
iFrame
Button
Image Optimization
Button
IP Blocking
Button
In-Stream Ads
Button

Javascript
Button
Job Ads
Button
JSON API
Button
JS Minification
Button
Just-In-Time Marketing
Button
Journey Mapping
Button
Joomla
Button
Jump Page
Button
Jitter
Button
Javascript Library
Button
JPEG
Button

Keywords
Button
Klicks
Button
Keyword-Recherche
Button
Keyword-Dichte
Button
Keyword-Planer
Button
Kundenbindung
Button
Kampagnen-Tracking
Button
Keyword-Mapping
Button
Keyword-Analyse
Button
Klickpfad
Button
Künstliche Intelligenz
Button
Kundensegmentierung
Button

Landingpage
Button
Lead
Button
Linkbuilding
Button
Linkedin Ads
Button
Landingpage-Optimierung
Button
Leadgenerierung
Button
Local SEO
Button
Long-Tail-Keywords
Button
Login-Seite
Button
Ladezeitoptimierung
Button
Lokale Suchanfragen
Button
Linkpopularität
Button
Lifecycle Marketing
Button

Metas
Button
Mobile First
Button
Meta-Tags
Button
Marketing Funnel
Button
Multi-Channel-Marketing
Button
Meta Description
Button
Marketing Automation
Button
Messenger Marketing
Button
Mockup
Button
Mobile Usability
Button
Marketing Mix
Button
Mailchimp
Button

Nofollow
Button
Native Advertising
Button
Newsletter-Marketing
Button
Nofollow-Link
Button
Nutzersignale
Button
Navigationsstruktur
Button
Netzwerk-Tag
Button
Negative Keywords
Button
Netzwerkprotokoll
Button
No-Index-Tag
Button
Nutzerverhalten
Button

Offpage
Button
Online Marketing
Button
Onpage
Button
Offpage-Optimierung
Button
Onlineshop-Optimierung
Button
Opt-In
Button
Opt-Out
Button
Organische Suche
Button
Outbound-Marketing
Button
Onsite-SEO
Button
Öffnungsrate
Button
One-Pager
Button
Online-Branding
Button

Pagerank
Button
Pagespeed
Button
Performance Marketing
Button
PPC
Button
Programatic Advertising
Button
Paid Search
Button
Personas
Button
Produktfeed
Button
Pixel-Tracking
Button
Push-Benachrichtigungen
Button
Paid Traffic
Button
Produktbeschreibung
Button
Pogo-Sticking
Button
Pinterest Ads
Button
Plagiatsprüfung
Button

Qualitätsfaktor
Button
Qualified Lead
Button
Query
Button
QR-Code Marketing
Button
Quick Win
Button
Quantitative Analyse
Button
Qualitative Analyse
Button
Qualified Traffic
Button
Quellen-Traffic
Button
Querverlinkung
Button
Quality Assurance
Button

Reichweite
Button
Relaunch
Button
Returning Visitor
Button
Rich Snippet
Button
ROAS
Button
Robots.txt
Button
RSS Feed
Button
Retargeting
Button
Referral-Traffic
Button
Return on Investment (ROI)
Button
Responsive Design
Button
Remarketing
Button
Ranking
Button
Relevanz
Button
Reputation Management
Button
Resource Allocation
Button
Retention Rate
Button

Schema.org
Button
SEA
Button
Search Console
Button
Seiten pro Sitzung
Button
SEM
Button
SEO
Button
SERP
Button
Site title
Button
Sitemap
Button
Social Selling
Button
Sales Conversion
Button
Search Intent
Button
Scalability
Button
Service Level Agreement (SLA)
Button
Share of Voice
Button
Social Listening
Button
Sales Pipeline
Button
Soft Bounce
Button
Spam Score
Button
Subscription Mode
Button

Targeting
Button
Technische SEO
Button
TLD
Button
Traffic
Button
Tracking
Button
Transaktionsrate
Button
Trust Signals
Button
Testimonials
Button
Traffic Acquisition
Button
Top-of-Funnel (ToFu)
Button
Threaded Discussions
Button
Tagging
Button
Turnover Rate
Button
Time on Page
Button

UI
Button
URL
Button
UX
Button
Unique Content
Button
Usability
Button
Upselling
Button
UTM-Parameter
Button
User Journey
Button
Unique Selling Proposition
Button
Usability Test
Button
URL Shortener
Button
User Flow
Button
Umfrage-Tool
Button

Verweildauer
Button
Viral Marketing
Button
Verlinkungen
Button
Validierung
Button
Videomarketing
Button
Visibility Score
Button
Video Ads
Button
View Rate
Button
Video-SEO
Button
Verbraucheranalyse
Button
Visuelle Hierarchie
Button

Weiterleitungen
Button
Webdesign
Button
Webanalyse
Button
White Hat SEO
Button
Web-Tracking
Button
Webinare
Button
Webshop
Button
Werbeausgaben
Button
Werbetexte
Button
WordPress
Button
Werbeanzeigenmanager
Button

Zielgruppe
Button
Zielgruppenanalyse
Button
Zeitplaner
Button
Ziel-Conversion
Button
Zieldomain
Button
Zielmarktanalyse
Button
Ziel-Tracking
Button
Zielgruppen-Segmentierung
Button
Zielgruppenansprache
Button
Zahlungsverhalten
Button
Zeitfenster-Marketing
Button

Online Marketing Glossar

A

A/B Test

Above the Fold

Absprungrate

Affiliate

Alt Text

Anker Text

Anzeigen

API

Audience

Anzeigenerweiterungen

Anzeigenrang

Algorithmus

Audience-Targeting

Anruferweiterungen

Anzeigenplanung

Attributionsmodell

Anzeigenposition

Ad Frequency

Anchor Marketing

B

Backlinks

Banner

Blogs

Branding

Budget

Bot-Traffic

Broad Match (Weitgehend passend)

Benutzerfreundlichkeit

Buyer Persona

Branded Content

Backlink-Analyse

Banner-Retargeting

Behavioral Targeting

Bid-Adjustment

Bot Detection

Black-Hat-SEO

C

Canonical-Tag

CDN

Chatbot

CI / CD

Code

Content

Conversion

Conversion-optimierung

Conversion-rate

Core Web Vitals

CPA

CPC

CPM

CPV

Crawler

Cross-Device Tracking

CSS

CTA

CTR

Cache

Conversion-Pfad

Conversion-Tracking

Conversion-Rate-Optimierung (CRO)

Cookie-Tracking

Content-Personalisierung

Customer Journey Mapping

Click Map

Conversion Attribution

Customer Lifetime Value

D

Datenfeed

Digital Marketing

Disavow-Datei

Display Netzwerk

Domain

Datengetriebenes Marketing

Datenspeicherung

Deep-Link

Domain-Autorität

Dynamisches Remarketing

Double-Opt-In